DK x Media Figaro
Measure, understand, take action and reduce
DK x Media Figaro Study on Reducing the Carbon Footprint of Video Campaigns
“CO2 Impact of Media”
Assumptions of the comparative study
Without optimization Standard market campaign*
Impressions/Contacts
10M
Duration
20sec
Buying method
Open Bidding
Number of paths/partners
350
Video weight
32 Mb **
Completion rate
70% *
Viewability rate
70% *
Devices
Mobile : 35 %
Tablet : 10 %
Desktop : 55 % *
Guaranteed programmatic + Cutz – Media Figaro
Impressions/Contacts
10M
Duration
20sec
Buying method
Programmatic SPO
Number of paths/partners
1**
Video weight
6 Mb **
Completion rate
85% **
Viewability rate
85% **
Devices
Mobile : 80 %
Tablet : 5 %
Desktop : 15 % **
Direct deal + Cutz Media Figaro
Impressions/Contacts
10M
Duration
20sec
Buying method
Direct
Number of paths/partners
0
Video weight
6 Mb **
Completion rate
85% **
Viewability rate
85% **
Devices
Mobile : 80 %
Tablet : 5 %
Desktop : 15 % **
The results – May 2026
Switching to Guaranteed Programmatic with Cutz reduces the carbon footprint by nearly 7 times compared to traditional open-bidding ad delivery without compression.
Optimization is greatest in Over-the-Counter, which proves to be even more efficient (-1.13%, or -85.8% in total) by avoiding programmatic calls while maintaining asset compression.
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20 videos or 30 min of encoding. Broadcast compliance verified, visual quality score, CSR data for your client reporting, no commitment.
