DK x Media Figaro Study
Measure, Understand, Act and Reduce
DK x Media Figaro study on reducing the carbon footprint of video campaigns
“CO2 impact of media”
Assumptions of the comparative study
Without optimization Standard market campaign*
Impressions/Contacts
10M
Duration
20sec
Buying method
Open Bidding
Number of paths/partners
350
Video weight
32 Mb **
Completion rate
70% *
Viewability rate
70% *
Devices
Mobile : 35 %
Tablet : 10 %
Desktop : 55 % *
Programmatic Guaranteed + Cutz – Media Figaro
Impressions/Contacts
10M
Duration
20sec
Buying method
Programmatic SPO
Number of paths/partners
1**
Video weight
6 Mb **
Completion rate
85% **
Viewability rate
85% **
Devices
Mobile : 80 %
Tablet : 5 %
Desktop : 15 % **
Direct Deal + Cutz Media Figaro
Impressions/Contacts
10M
Duration
20sec
Buying method
Direct
Number of paths/partners
0
Video weight
6 Mb **
Completion rate
85% **
Viewability rate
85% **
Devices
Mobile : 80 %
Tablet : 5 %
Desktop : 15 % **
The results – May 2026
Switching to Programmatic Guaranteed with Cutz cuts the carbon footprint by nearly 7 times compared to a standard open bidding delivery without compression.
Optimization is maximized with Direct Deals, which prove even more frugal (-1.13%, i.e. -85.8% in total)by avoiding the programmatic call while still preserving asset compression.
Let's decarbonize together!
Reduce the weight of your videos, not their quality.
Cutz is the AI video encoding technology that makes your files lighter with no compromise on visual quality. Broadcast lighter, stream faster, and weigh less on your infrastructure and on the planet.
Testez Cutz sur vos prochaines productions.
