Low-carbon video encoding is a vocation and our craft.

The Shift Project’s “Rapport sur l’impact environnemental du numérique” put a number on digital technology’s carbon impact, and became the starting point for our core mission. Cutz’s technology is the result of more than 5 years of R&D carried out in partnership with the Institut Polytechnique de Paris.

This isn’t a talking point adopted to keep up with CSR trends. It’s what we do.

−89 %

Average file-size reduction across documented use cases

VMAF >95

Perceptual quality score maintained

976 T

CO₂ avoided across the 2 published case studies

2× NDR

Nuit des Rois 2025 · Gold · 2026 Silver

Our mission

Turning video into an asset that consumes less.

Video accounts for more than 80% of global internet traffic. Every file streamed consumes energy, on encoding servers, CDNs, networks, and end devices. Most of that consumption is avoidable.

Our AI and Machine Learning-based technology identifies, scene by scene, the optimal bitrate to preserve the visual experience while eliminating superfluous data. The result is measurable, before and after, on your own files.

We don’t measure carbon. We reduce it at the source.

“Digital sobriety only makes sense if it’s technical. A CSR commitment built on heavy video files remains a commitment on paper, one that still needs to be made real.”

Our story

From Vidmizer to Cutz.

Cutz’s story begins with Vidmizer, a video management and distribution platform. It was upon receiving a 20 GB video file from a client that the team grasped the scale of the problem: 10,000 views, 20 TB of bandwidth, 8.72 tonnes of CO₂.

In October 2024, the company rebranded as Cutz, a name that captures both immediate action and ambition: drastically cutting carbon emissions and costs, with no compromise on quality.

Key milestones

2020
Carbon awareness (Shift Project report). Decision to pivot toward low-carbon encoding. Start of GreenEncoder R&D in partnership with the Institut Polytechnique de Paris.

2020–2024
5 years of R&D. Development of the perceptual ML algorithm. GreenTech Verte certification obtained.

2024 (Jan–Sept)
Commercial launch of GreenEncoder. Tech’Innov 2024 Award (best startup in the Paris region – CCI Île-de-France / Airbus). 1st prize CMIT. “Innovative Startup” distinction. Member of French Tech Grand Paris.

Oct. 2024
Rebrand: Vidmizer / GreenEncoder becomes Cutz. Live announcement on BFM Business, Good Morning Business.

2024
First major-account references. Nuit des Rois 2025: Gold (GRDF/Arena Media), Silver (Orange), Bronze (Bouygues Telecom/Blue 449). Deauville Green Awards: Gold + Silver. Partnership agreements signed with major media agencies Dentsu, CoSpirit, Publicis agencies, Havas. SaaS Lander Business France North America presence.

2026
Nuit des Rois 2026: Silver (Groupement Mousquetaires / Zenith). Goal: €1M revenue. US market development.

The founding team

Laurent Bréboin

CEO & Co-founder

Laurent, an executive and committed entrepreneur, brings more than 30 years of experience in high-growth, international organizations. He drives the strategy to deploy low-carbon solutions that support the digital sector’s necessary transition and raise awareness among decision-makers. He is now leading Cutz’s expansion across Europe and the United States.

Erwan Huhardeaux

CIO & Co-founder

With more than 25 years of experience in digital and SaaS, Erwan leads innovation and the product roadmap (5 years of R&D carried out in partnership with the Institut Polytechnique). He previously deployed digital platforms within the McCann Erickson group for players such as Microsoft, L’Oréal, and General Motors. Erwan is also a committed advocate for a more responsible digital future.

How it works

High-performance encoding. 3 guaranteed benefits.

Our perceptual ML analyzes each video sequence independently to allocate bitrate where the eye needs it, and eliminate it where it goes unnoticed.

  • Lighter files: average file-size reduction of 30 to 89%, depending on content type.
  • Quality preserved: VMAF score >93–95 maintained across all encodings, measured and documented.
  • Frictionless integration: drag-and-drop SaaS or API into your existing workflow. No change to codec, player, or infrastructure required.

Distinction & recognition

Credibility built, not claimed.

The distinctions listed below aren’t certificates of good intentions. They are recognitions awarded based on real-world productions or by independent evaluators.

Industry awards and rankings

  • Nuit des Rois 2026: Silver (Groupement Mousquetaires / Zenith · 753T CO₂ avoided)
  • Nuit des Rois 2025: Gold (GRDF / Arena Media), Silver (Orange), Bronze (Bouygues Telecom / Blue 449)
  • Deauville Green Awards 2025: Gold + Silver (Gaz Vert GRDF campaign)
  • Tech’Innov 2024 Award: Best startup in the Paris region (CCI Paris Île-de-France / Airbus)
  • 2023 1st prize CMIT: Club des Marketeurs in Tech

Labels & commitments

  • GreenTech Verte: Official certification · Impact Score 75.67/100
  • Coq Vert · Alliance Digitale · Cap Digital · French Tech Grand Paris
  • Business France North America: SaaS Lander Program 2025
  • Planet Tech’Care: Committed signatory
  • Zebox by CMA CGM: CMA Media acceleration program
  • ANRT: Mentioned in the national newsletter for GreenEncoder

Test Cutz on your own files. See the numbers.

Cutz is the AI video encoding technology that lightens your files without compromising visual quality. Deliver lighter, stream faster, and reduce the load on your infrastructure — and the planet.

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