Give your video strategy a competitive edge.
Uncompromised visual quality, documented responsible delivery, automatic compliance across all your channels.
Free trial – 20 videos or 30 minutes of encoding, no commitment.
Lighter video campaigns, leaner delivery — proven through encoding.
The responsible delivery your advertisers are asking for. Now available.
Cutz encodes your videos by reducing their file size — without touching quality, without changing your workflow. Lighter files mean leaner delivery: less energy across servers, CDNs, and end-user devices. If your advertiser requires an impact estimate — for their CSRD reporting or RFPs — the data is available: before/after weight reduction and CO₂ modelling based on Scope 3 benchmarks. Useful, precise, and not a substitute for a carbon audit.
Lighter files, leaner delivery. The difference your advertisers are starting to value.
Your advertisers are starting to require a CO₂ figure per impression in their RFPs. Planners who can’t provide one are eliminated before the creative evaluation even begins.
With Cutz, the impact of every impression becomes documentable: weight reduction per view, per channel, per format. A figure that holds up in an RSE committee. An immediate differentiator against competing agencies.
Right the First Time.
Every channel.
Zero back-and-forth.
TF1, FTV, Prime, Canal+, social media.
Compliant first time, every time.
Every channel has its own specs: formats, bitrates, durations, audio levels. Managing them manually is time-consuming, error-prone, and incompatible with production deadlines.
The Cutz SaaS platform automatically generates compliant variants for each distribution channel from a single source file. Drag & Drop, channel presets, audio normalisation included. Your traffic teams gain up to 10× in productivity on compliance.
473 videos delivered. VMAF >95 across the board. No exceptions.
Cutz’s Machine Learning-optimised encoding guarantees measurable visual quality (VMAF score) regardless of file size or bitrate constraints. Your films are never sacrificed to meet a technical spec.
A Full HD file encoded with Cutz is lighter than a manually encoded low-resolution version — with no visible degradation. The quality vs. file size trade-off is a thing of the past.
Your advertiser is asking for a production CO2 report. Here's your answer.
More and more advertisers are including a carbon reporting requirement in their creative briefs. An agency that can respond with documented figures — not just intentions — gains a decisive advantage at pitch.
Cutz provides file weight reduction data by project, ready to integrate into your brief response or your agency CSR report.
Digital sobriety,
your new agency differentiator
Factual,
not declarative
File weight reduction is measured at encoding — before/after, per file, non-disputable. Optionally, a CO₂ estimate can be produced from that reduction and your distribution volumes, using Scope 3 reference frameworks. Precise, defensible, and honest about what it is: an estimate, not an audit.
From compliance to competitive advantage
Offering responsible video delivery — with weight reduction data that can be integrated into your advertiser’s CSR report — means meeting a requirement that is still the exception in your industry. This is the moment to get ahead of your agency competitors.
Active in the networks that matter
Coq Vert Community · Alliance Digitale · Cap Digital · French Tech Grand Paris · Zebox by CMA CGM · Business France North America · Planet Tech Care Signatories. Low-carbon encoding has been our mission from day one — not a communications angle adopted in response to the ESG trend.
Validated by the agency ecosystem
at the highest level
Nuit des Rois 2025 — Gold Best Digital CSR Initiative
GRDF / Arena Media × Cutz — 223 tonnes of CO₂ avoided · “Gaz Vert” campaign
Good & Impact, Responsible Advertising
Proud to take Gold, Silver and Bronze at La Nuit des Rois!
GRDF x Arena Media × Cutz
Bouygues Telecom x Blue449 x CUTZ
GRDF x Orange x CUTZ
Free demo on your own files – 20 videos or 30 minutes of encoding, no commitment.
FAQ
Frequently asked questions
How does Cutz integrate into our existing production workflow?
Cutz is built for full interoperability. The SaaS platform works by drag-and-drop — no installation, no technical training required. For high-volume agencies, a codec-agnostic API integrates into your existing pipelines (H.264, HEVC, or other) with no redesign. Our deployments at high-volume agencies show a significant reduction in compliance errors and a multiplied gain in productivity on channel spec management.
What data does Cutz provide for my CSR reporting? On what basis is it produced?
Cutz provides two reliable data points: before/after encoding weight reduction, and — optionally — a CO₂ model based on Scope 3 benchmarks and your distribution volumes. This data is delivered per campaign, per format, and per channel. It can be integrated directly into a CSRD report or an RFP response without requiring a full carbon audit.
Is visual quality truly preserved at very low bitrates?
Yes — and it’s measurable. Our encoding is evaluated using the VMAF score (Video Multi-Method Assessment Fusion), the industry’s most precise perceptual visual quality metric. Our production deployments at agencies consistently show VMAF scores above 95 regardless of bitrate constraints. You can verify this yourself: the demo on your own content delivers a side-by-side Source vs. Cutz comparison.
Does Cutz handle multi-format variations for all French broadcast channels?
Yes. Channel presets for French broadcasters (TF1, France Télévisions, M6, Canal+, BFMTV, as well as social platforms) are pre-configured and kept up to date in the platform. You upload your source file, select your distribution channels, and Cutz automatically generates all compliant variants — audio normalisation included. Zero back-and-forth with broadcasters over technical non-compliance.
Do our data and content remain confidential?
Absolutely. Cutz is fully GDPR-compliant at every stage of processing. Your content is never used for training or third-party benchmarking purposes. You retain full rights over your files. For agencies with advertiser-specific contractual confidentiality requirements, we can put in place dedicated data processing agreements.
What does the demo involve? What can we expect in practice?
The demo runs on your own content: up to 20 videos or 30 minutes of encoding. We deliver a side-by-side Source vs. Cutz visual comparison, measured gains in file size and bitrate, and weight reduction data with optional CO₂ modelling. Results available in under an hour, on the spot. No contractual commitment.
Test Cutz on your next productions.
