Optimized videos designed to multiply your performance

In today’s digital arena, capturing and retaining attention is a major challenge.
Over-solicited and impatient audiences demand flawless responsiveness and efficiency to ensure the success of your business initiatives.

Every millisecond counts: according to an Akamai/SOASTA study, a delay of 100 milliseconds in website loading time can reduce conversion rates by 7%. Worse still, a two-second delay can boost bounce rates by 103%, and more than half (53%) of mobile visitors abandon a page if it takes longer than three seconds to load.

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Issues

Constant audience over-solicitation and limited attention spans make it difficult to capture and maintain interest. The immediacy demanded by users means low tolerance for loading times or unoptimized content.

Impacts

These problems lead to a significant loss of audience, a leakage of traffic to better-performing competitors, and a negative impact on the profitability of marketing campaigns and return on investment (ROI).

Solutions

Reducing video loading times improves audience engagement, lowers bounce rates and ensures the financial success of campaigns. A fast, fluid user experience is synonymous with conversion and loyalty.

Next advantage

Upgrade to Eco-video

Maximize video quality, amplify engagement metrics, and achieve carbon-neutral streaming with a single click. Explore how Cutz’s eco-encoding technology can future-proof your digital strategy